Course / Course Details

Marketing on the Internet

  • Kelly Riddle image

    By - Kelly Riddle

  • 21 students
  • 2 Hours

Course Requirements

  • Basic understanding of marketing concepts
  • Access to a computer with internet connectivity
  • Willingness to learn and apply digital marketing strategies
  • No prior experience in internet marketing required

Course Description

This comprehensive course at the PI Institute equips students with essential knowledge and skills to excel in the dynamic field of internet marketing. With a focus on best SEO practices and Pay Per Click (PPC) marketing, students will gain insights into the digital landscape, marketing budgets, and the components of a successful online marketing program.

Course Outcomes

Upon completing this course, students will:


  1. Understand the significance of Internet marketing in today's business landscape.
  2. Distinguish between various internet marketing methods, including SEO and PPC, and recognize their strengths and weaknesses.
  3. Develop proficiency in implementing SEO strategies to enhance website visibility and search engine rankings.
  4. Effectively utilize Pay-per-click marketing techniques to drive targeted traffic to websites.
  5. Identify common pitfalls and challenges in internet marketing and learn strategies to avoid them.
  6. Construct and manage marketing budgets tailored to online campaigns.
  7. Comprehend the holistic nature of a complete marketing program in the digital era.

Course Curriculum

  • chapters
  • lectures
  • quizzes
  • 2 Hours total length
Toggle all chapters
1 Marketing on the Internet Video
25 Min

2
N/A

Instructor

Kelly Riddle portrait

Kelly Riddle

4.7 Rating
12 Reviews
995 Students
22 Courses

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  • Duration 2 Hours

  • Lectures lessons

  • Enrolled 21 students

  • Category: Courses

  • Quizzes

  • Language: English

  • Skill Level Beginner

  • Certificate of Completion

  • Full lifetime access

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