Instructor Name

Kelly Riddle




3 (1 Rating)

Course Requirements

  • Basic understanding of marketing concepts
  • Access to a computer with internet connectivity
  • Willingness to learn and apply digital marketing strategies
  • No prior experience in internet marketing required

Course Description

This comprehensive course at the PI Institute equips students with essential knowledge and skills to excel in the dynamic field of internet marketing. With a focus on best SEO practices and Pay Per Click (PPC) marketing, students will gain insights into the digital landscape, marketing budgets, and the components of a successful online marketing program.

Course Outcomes

Upon completing this course, students will:

  1. Understand the significance of Internet marketing in today's business landscape.
  2. Distinguish between various internet marketing methods, including SEO and PPC, and recognize their strengths and weaknesses.
  3. Develop proficiency in implementing SEO strategies to enhance website visibility and search engine rankings.
  4. Effectively utilize Pay-per-click marketing techniques to drive targeted traffic to websites.
  5. Identify common pitfalls and challenges in internet marketing and learn strategies to avoid them.
  6. Construct and manage marketing budgets tailored to online campaigns.
  7. Comprehend the holistic nature of a complete marketing program in the digital era.

Course Curriculum

1 Marketing on the Internet Video
25 Min

2 Marketing on the Internet Quiz [Quiz]
32 Min


Kelly Riddle

3 Rating
1 Reviews
158 Students
22 Courses

Mr. Riddle is the President of Kelmar Global Investigations and has more than 42 years of investigative experience.  He earned a Bachelor of Science degree in Criminal Justice from the University of North Alabama.  He has been designated an expert in surveillance, insurance investigations, nursing home abuse, and computer investigations.  He was chosen as the “PI of the Year” by the National Association of Investigative Specialists and the PI Magazine named Mr. Riddle as the “#1 PI in the United States.” Both organizations named him as “One of the Top 25 PIs of the 20th Century.” Kelly obtained his Texas Certified Investigator designation (held by less than 50 people in Texas). Mr. Riddle served as President of the Texas Association of Licensed Investigators (TALI,) from 2010-2012 as well as being a member of the TALI Board of Directors (2007-2010) and TALI Legislation Committee (2010 – present).  Kelly was the recipient of the 2013 Investigator of the Year award, the highest recognition presented by TALI. He was also named one of America’s Top PIs of 2022 by PI Magazine.

Kelly serves on the Board of Directors of Intellent – International Intelligence Network as well as being the Intellent Education Director.  Mr. Riddle is on the Board of Directors for the National Council of Investigation and Security Services (NCISS), as well as their Treasurer and Ethics Committee Chairman. Kelly serves on the Advisory Board for FAPI - the Florida Association of Private Investigators and is on the Public Relations Committee for the Council of International Investigators. Kelly served on the Board of Directors and was a Founding Member of the Intellenet Board Accredited Investigator (BAI) certification. Mr. Riddle served as the Region 4 Director for the National Association of Legal Investigators (NALI) from 2021-2023 and is the Membership Chair for the San Antonio Chapter of ASIS.

Mr. Riddle served on the Board of Directors and as the Treasurer for the National Association for Missing and Exploited Children. Kelly formerly served on the Board of Directors for the Freedom of Information Foundation of Texas. Kelly is a Founding Board Member and Board Advisor for the non-profit organization “Can You Identify Me.”

Mr. Riddle is the Founder and President of the PI Institute of Education, as well as the Founder of the Coalition of Association Leaders, comprised of past and present board members from state, national, and international associations. Kelly is the Founder and President of the Association of Christian Investigators with more than 1500 members in the U.S. and 19 countries. 

Mr. Riddle is the author of 14 books, co-author of 3 books, and has published more than 40 articles.  Kelly has been the guest speaker at more than 850 events and has been featured in newspapers, magazines, national television, radio, and podcast programs. Kelly was also presented with the NALI Editor-Publisher Award in 2004. Mr. Riddle is a regular contributor to the Working PI industry publication.  Mr. Riddle serves on the conference committee for the Alabama PI Association and the Texas Association of Licensed Investigators.

Mr. Riddle’s prior law enforcement experience includes being a member of the SWAT team, a Training Officer, an Emergency Medical Technician, an Evidence Technician, an Arson Investigator, a Juvenile Interdiction Specialist, and a Traffic Investigator. 


Student Feedback

Marketing on the Internet


Course Rating

No Review found

Sign In or Sign Up as student to post a review